FFCB & CFA Prince George
The FFCB and the CFA Prince George teamed up with Odyssey Marketing to shape its 2024–2026 communication strategy and action plan.
OVERVIEW
The FFCB partnered with Odyssey Marketing to evaluate and strengthen its communication strategy. By reviewing its strategy and identifying key areas for improvement, we laid the groundwork for a renewed 2024–2026 communication plan. This new strategy includes updated tools for promotion and engagement, along with a detailed implementation plan and performance indicators to guide future actions and measure success.
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SERVICES
Marketing Consulting, Marketing Audit, Digital Marketing, Marketing Roadmap, Marketing Strategy, Acquisition Plan, Consulting Services, Non Profit
PROJECT LENGTH
February 2025 – March 2025Â
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The client
The CFA Prince George is a local initiative that aims to welcome, inform, and support French-speaking newcomers in Northern British Columbia. Through its Bienvenue à Prince George platform, the CFA promotes successful settlement and integration while contributing to the economic and cultural vitality of the region’s Francophone community. The team engaged us to evaluate and refresh their communication strategy to boost visibility, strengthen community engagement, and support their ongoing outreach efforts.
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The challenge
The CFA PG has supported French-speaking immigrants in Prince George, but struggles with limited online visibility and low awareness within the francophone community. Negative perceptions of the city’s safety and the lack of targeted digital content make it difficult to attract newcomers. The CFA PG needed a strategy to boost its online presence, promote the city’s benefits, and position itself as a welcoming hub for francophone immigrants.
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"With a deep understanding of community engagement and a passion for fostering growth, I approached this project with a focus on enhancing visibility and bridging gaps. By leveraging my expertise in marketing, I was excited to help the CFA PG amplify its presence and connect with the francophone community in Prince George."
Stephanie
Marketing Consultant
YEAR STRATEGIC PLAN
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MARKETING AUDIT & SWOT ANALYSIS
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STRATEGIES DEFINED
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"I would like to warmly congratulate you on the excellent work you’ve done. Your professionalism and expertise greatly contributed to the success of this mission. Thank you for your dedication and the quality of your service."
Zaskya Mousseau
Liaison Cordinator