Simon Fraser University
SFU has partnered with Odyssey Marketing for their recruitment of students.
OVERVIEW
SFU teamed up with Odyssey Marketing to craft and launch precision-targeted social media and PPC campaigns. Analyzing prospective student behaviours, we devised a robust strategy, propelling the university’s awareness and boosting enrollment numbers.
SERVICES
Social Media, Paid Media, Content Creation, Paid Advertising, Pay Per Click, Paid Social, Strategy, Copywriting, Digital Marketing, Analytics, Google Ads, SEM, Education
PROJECT LENGTH
November 2021 – February 2022
The client
SFU (Simon Fraser University) is a renowned Canadian public research university located in British Columbia, Canada. They offer different programs from bachelor to PHDs in various fields of expertise. They hired our team to help them recruit students for 3 of their programs directed towards education and culture.
The challenge
The university had never ventured into paid advertising and was uncertain about where to engage its audience online. Additionally, for programs offered in French, it was unclear whether searches were conducted in French or English, and their geographical reach within Canada remained ambiguous. SFU sought clarity on audience behavior and enrollment patterns.
"Following our extensive research and analytics that provided audience profile, digital habits and competitive analysis, we created a globally-lead targeted media strategy across social, display and search."
Stephanie
Marketing Consultant
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RETURN ON AD SPENT
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IMPROVEMENT IN LEADS GENERATED
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IMPRESSIONS
"Stephanie did a phenomenal job. I would highly recommend Odyssey Marketing to anyone looking for a great marketing consultant and partner. Thank you for doing your very best work!"
Anne Marie Gagne
Communications & Marketing at SFU