Stephanie - Marketing Consultant + Fractional CMO

In today’s rapidly evolving business landscape, effective marketing is crucial for the success and growth of any business. However, navigating the complexities of marketing can be challenging, especially for small and medium-sized businesses. This is where marketing consultants step in. In this article, we will delve into the role of marketing consultants, explore the value …

Unleashing the Power of Marketing Consultants: A Guide for Business Owners in the USA and Canada Read More »

The possibility of a TikTok ban in the US market has become a topic of concern for businesses of all sizes. With its massive user base and viral content, TikTok has emerged as a powerful marketing platform, allowing businesses to connect with millions of engaged users. However, recent controversies and national security concerns have raised …

Navigating the potential ban of TikTok: Safeguarding business results in a shifting landscape Read More »

According to Google Trends, more and more people are looking for information regarding recession. That’s not surprising, US and Canadian economists all agree on the growing probability of a recession. In the past few months we saw clear indicators of inflation, labour shortages and rising interest rates.  If the COVID-19 pandemic has taught one thing …

Recession: What should you do with your marketing? Read More »

Shoes, leggings, t-shirts, hats…. There are so many products available in the fashion industry, but also so much competition. How can you attract clients, and how can you keep them to grow your fashion business? Here are our top 10 marketing strategies for apparel businesses that you should consider. 1. Have a solid content generation strategy Content …

Top 10 marketing strategies for apparel businesses Read More »

Google, Airbnb, Tripadvisor, Kayak, Instagram… The tourism industry is constantly evolving as the algorithms, tools and key players are joining the party! How can you make sure that your tourism or hospitality business is thriving and will keep being successful in the long term? With a solid marketing strategy! After working with travel businesses for …

Top 10 Marketing Strategies For Tourism Businesses Read More »

There is so much that can be done in marketing that it can be really difficult to identify what could have the greatest impact on your business. It is especially the case if you are a small business owner, with no marketing department, with limited budget or time to spend on marketing. So what can …

10 Best Marketing Strategies For Small Businesses Read More »

Pre-launch marketing can be the daunting point for many startups, it takes some investing, and a little bit of luck. Don’t you wish that sometimes a simple plan could be presented to you in an easy and well written format? Well you’ve found it! Our marketing consultant here at Odyssey Marketing has the rundown on …

The Ultimate Pre-Launch Marketing Game Plan Read More »

In a recent survey conducted by LOCO BC, about 40% of small businesses in BC are spending no more than $99 per year on marketing, either traditional or digital. This could seem surprising that small business owners are not spending more on marketing or asking the help from marketing services. So why are entrepreneurs not investing more …

Why Should Small Businesses Invest in Marketing Read More »