Stephanie - Marketing Consultant + Fractional CMO

Originally from France, Stephanie lived many years abroad, until she emigrated to Canada in 2016. With a Master degree in Marketing, she worked 7 years in the media industry, including for National Geographic, as digital product manager. Since her arrival in Canada, she worked for different multinationals, like Costco or Staples, as well as startups and SMBs. She is also a marketing mentor within various entrepreneurship programs. With years abroad, she enjoys new cultures and travels as much as she can.

how does a fractional cmo work

How Does A Fractional CMO work?

Over the years, he role of a Chief Marketing Officer (CMO) has evolved into a critical driver of success. Enter the fractional CMO—a visionary collaborator who is reshaping the way North American businesses approach marketing leadership. In this article, we unveil the inner workings of a fractional CMO, offering insights into how this innovative model …

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growth marketing consultant

What is Growth Marketing?

In the ever-evolving landscape of modern business, staying ahead of the competition requires a comprehensive understanding of innovative marketing approaches. As a business owner, you’ve likely come across the term “growth marketing” and wondered what it entails and how it can benefit your venture. In this comprehensive guide, we delve deep into the world of …

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fractional cmo for startups

Fractional CMO For Startups: Why Startups Need It.

In the bustling entrepreneurial landscape of North America, startups are the heartbeat of innovation, driven by visionaries who dare to dream big. As a business owner steering a startup through uncharted waters, you’re acutely aware of the multitude of challenges that come your way. From limited resources to the need for rapid growth, every decision …

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what is a fractional cmo?

What Is a Fractional CMO? What Does A Fractional CMO do?

In today’s rapidly evolving business landscape, characterized by agility, innovation, and adaptability, the role of a Chief Marketing Officer (CMO) has undergone a remarkable transformation. Enter the fractional CMO—a strategic powerhouse that is redefining marketing leadership for businesses in North America. In this article, we delve into the intriguing world of a fractional CMO, exploring …

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fractional cmo

Fractional CMO vs. Full-Time CMO: Empowering Large Corporations with the Smart Choice

In the dynamic landscape of modern business, where innovation and adaptability reign supreme, the role of a Chief Marketing Officer (CMO) has evolved significantly. As large corporations in North America seek to harness the power of strategic marketing leadership, a pivotal decision arises: should you embrace the traditional full-time CMO model or unlock the boundless …

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growth marketing consultant changing algorithms

Navigating Changing Algorithms: How a Growth Marketing Consultant Ensures Consistent Growth Amidst Digital Evolution

In the fast-paced and ever-evolving realm of digital marketing, staying ahead of the curve is not just a goal—it’s a necessity for sustainable business growth. With the emergence of new algorithms and shifting digital landscapes, the role of a growth marketing consultant has become more critical than ever. As a business owner, you’re likely aware …

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growth marketing vs performance marketing

Growth Marketing vs. Performance Marketing: Strategies for Business Success

In the ever-evolving realm of modern business, mastering the art of marketing is a cornerstone of success. As a business owner, you’re undoubtedly familiar with the terms “growth marketing” and “performance marketing.” These two dynamic approaches play pivotal roles in driving business expansion and optimizing results. In this comprehensive guide, we dive deep into the …

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growth marketing consultant

Growth Hacking vs. Growth Marketing Consultant: Understanding the difference

In the rapidly evolving landscape of business and marketing, two terms have garnered significant attention: growth hacking and growth marketing. As a savvy business owner, you’re likely familiar with these buzzwords, but do you truly understand the nuances that differentiate them and the remarkable ways in which a growth marketing consultant seamlessly combines their best …

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growth marketing consultant vs demand generation

Growth Marketing vs. Demand Generation: Understanding The Differences

In the intricate world of modern business, strategic marketing approaches play a pivotal role in driving growth and success. As a business owner seeking to optimize your marketing efforts, you’ve likely encountered the terms “growth marketing” and “demand generation.” In this comprehensive guide, we delve deep into the distinctions between these two strategies, exploring their …

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fractional cmo wave

Demystifying the Role of a Fractional CMO: Unlocking Growth Potential for Businesses

In today’s dynamic and highly competitive business landscape, companies strive to gain a competitive edge by implementing effective marketing strategies. One emerging trend is the utilization of fractional Chief Marketing Officers (CMOs) to drive growth and achieve marketing objectives. This article aims to shed light on the concept of a fractional CMO, explore their benefits, …

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