Stephanie - Marketing Consultant + Fractional CMO

Originally from France, Stephanie lived many years abroad, until she emigrated to Canada in 2016. With a Master degree in Marketing, she worked 7 years in the media industry, including for National Geographic, as digital product manager. Since her arrival in Canada, she worked for different multinationals, like Costco or Staples, as well as startups and SMBs. She is also a marketing mentor within various entrepreneurship programs. With years abroad, she enjoys new cultures and travels as much as she can.

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How to Identify Your Unique Brand Voice and Use It to Stand Out in a Crowded Market

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Takeaways Learn why a distinctive brand voice is crucial in establishing authenticity and standing out in competitive industries. Discover key steps for defining your brand voice and translating it into impactful messaging that resonates with your audience. Understand the role of a fractional CMO in guiding companies to build a clear, memorable brand voice that …

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The Power of Sustainable Marketing: Strategies, Data, and Key Insights for Growing Companies

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Takeaways: Sustainable marketing not only aligns with environmental and social responsibility but also builds trust and loyalty among consumers. Companies like Patagonia, Unilever, and The Body Shop provide powerful examples of how sustainable marketing strategies lead to long-term profitability. Colienne Regout, a circular economy expert, emphasizes that transparency and genuine commitment are essential in avoiding …

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how does a fractional cmo work

How Does A Fractional CMO work?

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Takeaways Fractional CMOs (Chief Marketing Officers) offer high-level strategic marketing leadership without the full-time cost. Ideal for growth-stage startups and companies with 20-200 employees, fractional CMOs bring scalability, flexibility, and expertise. The cost of a fractional CMO can range between $5,000 to $15,000 per month, depending on the scope of work. Companies in fast-paced industries …

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What is Growth Marketing?

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In the ever-evolving landscape of modern business, staying ahead of the competition requires a comprehensive understanding of innovative marketing approaches. As a business owner, you’ve likely come across the term “growth marketing” and wondered what it entails and how it can benefit your venture. In this comprehensive guide, we delve deep into the world of …

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fractional cmo for startups

Fractional CMO For Startups: Why Startups Need It.

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Key Takeaways Cost-effective leadership: A fractional CMO brings senior marketing expertise at a fraction of the cost of a full-time executive. Tailored solutions: Startups benefit from customized marketing strategies aligned with their unique needs. Flexibility: A fractional CMO works on-demand, scaling with your business as needed. Industry expertise: Fractional CMOs typically have cross-industry experience, giving …

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what is a fractional cmo?

What Is a Fractional CMO? What Does A Fractional CMO do?

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Key Takeaways Cost-effective marketing leadership: A fractional CMO offers executive-level marketing expertise at a fraction of the cost of a full-time CMO. Tailored to your needs: A fractional CMO provides custom marketing strategies for businesses between $1M and $20M in revenue, especially in high-growth industries like tech and e-commerce. Flexibility and scalability: As your business …

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fractional cmo

Fractional CMO vs. Full-Time CMO: Empowering Large Corporations with the Smart Choice

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Takeaways: Cost Efficiency: Fractional CMOs offer a cost-effective solution compared to full-time CMOs, especially for growing companies. Flexibility and Expertise: Fractional CMOs provide high-level strategic expertise without the commitment of a full-time hire. Scalability: Fractional CMOs can scale their involvement based on the company’s needs, ideal for growth-stage startups and innovative sectors. Strategic Leadership: Both …

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Navigating Changing Algorithms: How a Growth Marketing Consultant Ensures Consistent Growth Amidst Digital Evolution

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In the fast-paced and ever-evolving realm of digital marketing, staying ahead of the curve is not just a goal—it’s a necessity for sustainable business growth. With the emergence of new algorithms and shifting digital landscapes, the role of a growth marketing consultant has become more critical than ever. As a business owner, you’re likely aware …

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growth marketing vs performance marketing

Growth Marketing vs. Performance Marketing: Strategies for Business Success

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In the ever-evolving realm of modern business, mastering the art of marketing is a cornerstone of success. As a business owner, you’re undoubtedly familiar with the terms “growth marketing” and “performance marketing.” These two dynamic approaches play pivotal roles in driving business expansion and optimizing results. In this comprehensive guide, we dive deep into the …

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Growth Hacking vs. Growth Marketing Consultant: Understanding the difference

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In the rapidly evolving landscape of business and marketing, two terms have garnered significant attention: growth hacking and growth marketing. As a savvy business owner, you’re likely familiar with these buzzwords, but do you truly understand the nuances that differentiate them and the remarkable ways in which a growth marketing consultant seamlessly combines their best …

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