Do you want to improve your marketing knowledge? Here are all our articles about marketing consultant and marketing consulting.
According to Google Trends, more and more people are looking for information regarding recession. That’s not surprising, US and Canadian economists all agree on the growing probability of a recession. In the past few months we saw clear indicators of inflation, labour shortages and rising interest rates. If the COVID-19 pandemic has taught one thing …
Recession: What should you do with your marketing? Read More »
Shoes, leggings, t-shirts, hats…. There are so many products available in the fashion industry, but also so much competition. How can you attract clients, and how can you keep them to grow your fashion business? Here are our top 10 marketing strategies for apparel businesses that you should consider. 1. Have a solid content generation strategy Content …
Top 10 marketing strategies for apparel businesses Read More »
Google, Airbnb, Tripadvisor, Kayak, Instagram… The tourism industry is constantly evolving as the algorithms, tools and key players are joining the party! How can you make sure that your tourism or hospitality business is thriving and will keep being successful in the long term? With a solid marketing strategy! After working with travel businesses for …
Top 10 Marketing Strategies For Tourism Businesses Read More »
There is so much that can be done in marketing that it can be really difficult to identify what could have the greatest impact on your business. It is especially the case if you are a small business owner, with no marketing department, with limited budget or time to spend on marketing. So what can …
10 Best Marketing Strategies For Small Businesses Read More »
Pre-launch marketing can be the daunting point for many startups, it takes some investing, and a little bit of luck. Don’t you wish that sometimes a simple plan could be presented to you in an easy and well written format? Well you’ve found it! Our marketing consultant here at Odyssey Marketing has the rundown on …
In a recent survey conducted by LOCO BC, about 40% of small businesses in BC are spending no more than $99 per year on marketing, either traditional or digital. This could seem surprising that small business owners are not spending more on marketing or asking the help from marketing services. So why are entrepreneurs not investing more …
As a business owner, there is so much that could be done in marketing, but sometimes so little time to do it. Don’t you wish you could just snap your fingers, and it could all be taken care of? Well, it’s not quite that easy. But there is a neat and tidy, 4 P’s of marketing that covers the …
In a recent survey conducted by LOCO BC, a non-profit organization promoting the benefits of doing business in BC, Canada, about 40% of small businesses in BC are spending no more than $99 per year on marketing, either traditional or digital. We are in a society where 83% of customers are looking for products or brands …
