marketing consultant

Do you want to improve your marketing knowledge? Here are all our articles about marketing consultant and marketing consulting.

recession et marketing

Recession: What should you do with your marketing?

According to Google Trends, more and more people are looking for information regarding recession. That’s not surprising, US and Canadian economists all agree on the growing probability of a recession. In the past few months we saw clear indicators of inflation, labour shortages and rising interest rates.  If the COVID-19 pandemic has taught one thing …

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apparel marketing consultant

Top 10 marketing strategies for apparel businesses

Shoes, leggings, t-shirts, hats…. There are so many products available in the fashion industry, but also so much competition. How can you attract clients, and how can you keep them to grow your fashion business? Here are our top 10 marketing strategies for apparel businesses that you should consider. 1. Have a solid content generation strategy Content …

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best strategies tourism businesses odyssey marketing

Top 10 Marketing Strategies For Tourism Businesses

Google, Airbnb, Tripadvisor, Kayak, Instagram… The tourism industry is constantly evolving as the algorithms, tools and key players are joining the party! How can you make sure that your tourism or hospitality business is thriving and will keep being successful in the long term? With a solid marketing strategy! After working with travel businesses for …

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pre launch strategy

The Ultimate Pre-Launch Marketing Game Plan

Pre-launch marketing can be the daunting point for many startups, it takes some investing, and a little bit of luck. Don’t you wish that sometimes a simple plan could be presented to you in an easy and well written format? Well you’ve found it! Our marketing consultant here at Odyssey Marketing has the rundown on …

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why should businesses invest in marketing

Why Should Small Businesses Invest in Marketing

In a recent survey conducted by LOCO BC, about 40% of small businesses in BC are spending no more than $99 per year on marketing, either traditional or digital. This could seem surprising that small business owners are not spending more on marketing or asking the help from marketing services. So why are entrepreneurs not investing more …

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